02 — Worldbex and Conex
An experience shaped by movement, curiosity, and materiality.
Project Name
Vertiflute
SMX Convention Center
2026
36 sqm
Designed by
Location
Year Built
Area
Through movement, curiosity, and materiality
The design began with intention. At exhibitions like WORLDBEX and CONEX, where hundreds of brands compete for attention in a sea of spectacle, the challenge is to design a space that invites people in, holds their attention, and leaves a lasting spatial impression. Rather than treating the structure as a static object, it was shaped by observing how visitors engage with space about how they move and where they pause.
From this understanding of movement, the form emerged as a direct response to flow. Sweeping curves, open thresholds, and portals designed to guide visitors and encourage them to move around, through, and within the structure. The space became an experience of movement and presence that lingers beyond the moment of passing through.
CONEX 2026, Linen Portal
